Brief: The non-alcoholic beverage market is forecast to reach USD $1252.54 billion by 2024, with that in mind 'Mixed Up Drinks Co.' have spotted a gap in the market. Their plan is to develop a new product range of non-alcoholic cocktails in a can for people that like the taste of cocktails while keeping a clear head.
Mixed Up Drinks Co. are a well established brand in the alcoholic drinks industry, and are looking for a designer to create a new look and feel for their new non-alcoholic range.
Goal: Label designs that disrupt the space and helps to compete for vital shelf appeal.
